Hello. I’m Derek
I used to work in the trades, but now I do marketing and make content.
I talk about lifestyle, strategy, and tech. I’m also a mediocre gamer,
and I consider myself a professional homeowner.
Secrets to
live and work more productively.
An email for creative people about tech, lifestyle, content, and business.
Start here.
I write about many different topics to help you own your work and life.
- The TLDR of SEO for Creators & Brands
We all know the internet is the go-to source for almost everything. But there’s a catch – having a great website isn’t enough if people can’t find it. This is where Search Engine Optimization (SEO) comes into play. Whether you’re a content creator or business owner, or in many cases both, understanding the basics of… Continue reading The TLDR of SEO for Creators & Brands - 4 Things to do in Your 30s That You Won’t Regret in Your 60s
Many gurus will tell you not to waste your 20s. While that statement is true, I think you shouldn’t waste your 30s either. I wrote this entry in January of 2024, and this year I turn 34. (yikes) If you’re like me and want to set your future self up for optimal success, let’s dive… Continue reading 4 Things to do in Your 30s That You Won’t Regret in Your 60s - What are Transactional Emails and How to Send Them? The TLDR
Do you know those emails you get from your utility company or bank about account updates or service changes? Those are called transactional emails. Transactional emails are triggered by an action within a company, such as: According to ChatGPT, these emails are a legal or service requirement and, therefore, are not subject to the same… Continue reading What are Transactional Emails and How to Send Them? The TLDR - Why You’re Losing Customers: The 90-Day Rule
In the fast-paced, automated world of modern business, we often underestimate the power of simple human interactions. The reality is, whether you’re a startup hustling for every customer or an established brand, a lack of human connection can cost you. In 90 days, your customer could become someone else’s customer. Don’t let more than 60… Continue reading Why You’re Losing Customers: The 90-Day Rule
Cool Affiliations & Friends
Software & Tools I Use
1
Do Your Dailies
It’s easy to forget to take care of yourself. Download my daily productivity wallpaper for phones or computers that will encourage a healthy lifestyle.
2
Notion
I use Notion for content planning and production, general notes, and project management for things I always have on the go.
3
Adobe
Art and design have been my passions for most of my life. Ps, Lr, Pr (and some Ae) are all a part of my regular workflow.
4
Discord
I like Discord because of its friendly and casual atmosphere. If you like techy things, games, sharing videos, music, etc., you’ll enjoy my small community.
5
I’m a huge fan of Google Workspace and how tightly integrated it is with Android and Windows for collaboration, reminders, and sharing.
6
Windows
I have been building (and fixing) Windows machines for nearly 2 decades. My first build was in 2004 after using Macs growing up.