What are Transactional Emails and How to Send Them? The TLDR

Do you know those emails you get from your utility company or bank about account updates or service changes? Those are called transactional emails. Transactional emails are triggered by an action within a company, such as: According to ChatGPT, these emails are a legal or service requirement and, therefore, are not subject to the same…

Why You’re Losing Customers: The 90-Day Rule

In the fast-paced, automated world of modern business, we often underestimate the power of simple human interactions. The reality is, whether you’re a startup hustling for every customer or an established brand, a lack of human connection can cost you. In 90 days, your customer could become someone else’s customer. Don’t let more than 60…

5 Reasons Why You Might NOT Want to Work From Home

Remote work is never going away. Owners, executives, contractors, and freelancers have had an element of remote work for decades. Over the years, though, and especially brought on by the COVID pandemic, remote work has transitioned from a convenience to a cornerstone of modern professional culture. However, working from home isn’t suited for everyone. It…

Is Content Still King? (don’t forget your products & services)

In the mid-90s, Bill Gates coined a term that would shape the trajectory of marketing for decades. “Content is King,” he declared, emphasizing the role of great messaging in business communication. Does this still hold true today? This term came at a time when companies had fleets of door-to-door salespeople selling out of their car…

These 5 Website Mistakes Are Hurting Your Brand 

Your website—it’s the cornerstone of your digital presence. The launch pad for all your online initiatives and the only digital platform that you can own. Most of the time, websites fall prey to some avoidable mistakes, which costs brands more than just monetary losses—it hurts their reputation. 1. Pricing – Cost Hide-and-Seek Whether you are…

OBS Vertical Plugin [FREE DOWNLOAD]

Creating vertical content presents unique design challenges that require a different production approach to composition and layout. And you’re here because you want an easy way to produce vertical content with OBS. The Aitum Vertical plugin is the tool you’ve been searching for! With the Aitum Vertical plugin, you can manage your vertical content on…

Wake Up Call: You’re Creating Your Personal Brand Everyday – Here’s Why You Should Care

Stop what you’re doing for a second and listen up, because you’re building something more powerful than you think.  Every single email you write, social media post you share, or video call you join—it’s all creative output.  It’s all shaping your personal brand.  Let that sink in for a moment. You’re a Creator, Whether You…

The Misconception of Self-Improvement

We’ve all heard the phrase, “Knowledge is power.” It’s been echoed throughout the hallways of academia, whispered in the huddles of businesses, and frequently typed in online self-improvement groups. The desire to learn, to know, and to conquer the unknown has been branded as the golden ticket to success by just about every leader in…