We all know the internet is the go-to source for almost everything. But there’s a catch – having a great website isn’t enough if people can’t find it. This is where Search Engine Optimization (SEO) comes into play. Whether you’re a content creator or business owner, or in many cases both, understanding the basics of…
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4 Things to do in Your 30s That You Won’t Regret in Your 60s
Many gurus will tell you not to waste your 20s. While that statement is true, I think you shouldn’t waste your 30s either. I wrote this entry in January of 2024, and this year I turn 34. (yikes) If you’re like me and want to set your future self up for optimal success, let’s dive…
What are Transactional Emails and How to Send Them? The TLDR
Do you know those emails you get from your utility company or bank about account updates or service changes? Those are called transactional emails. Transactional emails are triggered by an action within a company, such as: According to ChatGPT, these emails are a legal or service requirement and, therefore, are not subject to the same…
Why You’re Losing Customers: The 90-Day Rule
In the fast-paced, automated world of modern business, we often underestimate the power of simple human interactions. The reality is, whether you’re a startup hustling for every customer or an established brand, a lack of human connection can cost you. In 90 days, your customer could become someone else’s customer. Don’t let more than 60…
5 Reasons Why You Might NOT Want to Work From Home
Remote work is never going away. Owners, executives, contractors, and freelancers have had an element of remote work for decades. Over the years, though, and especially brought on by the COVID pandemic, remote work has transitioned from a convenience to a cornerstone of modern professional culture. However, working from home isn’t suited for everyone. It…
Is Content Still King? (don’t forget your products & services)
In the mid-90s, Bill Gates coined a term that would shape the trajectory of marketing for decades. “Content is King,” he declared, emphasizing the role of great messaging in business communication. Does this still hold true today? This term came at a time when companies had fleets of door-to-door salespeople selling out of their car…
These 5 Website Mistakes Are Hurting Your Brand
Your website—it’s the cornerstone of your digital presence. The launch pad for all your online initiatives and the only digital platform that you can own. Most of the time, websites fall prey to some avoidable mistakes, which costs brands more than just monetary losses—it hurts their reputation. 1. Pricing – Cost Hide-and-Seek Whether you are…
OBS Vertical Plugin [FREE DOWNLOAD]
Creating vertical content presents unique design challenges that require a different production approach to composition and layout. And you’re here because you want an easy way to produce vertical content with OBS. The Aitum Vertical plugin is the tool you’ve been searching for! With the Aitum Vertical plugin, you can manage your vertical content on…
The Millionaire Copycats: How to Make a Fortune Without Reinventing the Wheel
Ever heard of the Samwer brothers? No, they’re not the latest boy band or a trio of YouTube pranksters. They’re a set of German siblings who’ve made a fortune in the tech world. And how did they do it? By copying ideas. Yes, you read that right. They didn’t invent the next Facebook or Uber.…
Wake Up Call: You’re Creating Your Personal Brand Everyday – Here’s Why You Should Care
Stop what you’re doing for a second and listen up, because you’re building something more powerful than you think. Every single email you write, social media post you share, or video call you join—it’s all creative output. It’s all shaping your personal brand. Let that sink in for a moment. You’re a Creator, Whether You…