{"id":201,"date":"2021-03-23T01:58:00","date_gmt":"2021-03-23T01:58:00","guid":{"rendered":"https:\/\/www.derekszyszka.ca\/?p=201"},"modified":"2023-07-13T01:27:07","modified_gmt":"2023-07-13T01:27:07","slug":"how-i-launched-a-brand","status":"publish","type":"post","link":"https:\/\/derekszyszka.com\/blog\/how-i-launched-a-brand\/","title":{"rendered":"How I Launched the New Brand for Reaction Digital"},"content":{"rendered":"\n
When the Canadian WordPress agency Reaction Digital<\/strong> (where I work ?) decided to refresh its identity, we knew we needed to launch fast and hit the ground running!<\/p>\n\n\n\n The project kicked off in late November 2020. Although the Christmas holidays were coming up soon, as a team, we started exploring concepts for our updated logo, refined messaging, and overall style. The new brand also included launching a new WordPress website and having it live with the new branding in Q1 2021. <\/p>\n<\/div><\/div>\n\n\n\n For me, it was about sharing the story of Reaction, and what changes they’ve made to merit a cool rebrand. And I fully produced and edited an 8-part video series all about it on YouTube.<\/p>\n\n\n\nWhat We Delivered in the New Brand Launch<\/h2>\n\n\n\n
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1. Create a Brand Campaign & Cool Concept<\/h2>\n\n\n\n