What are Transactional Emails and How to Send Them? The TLDR

Do you know those emails you get from your utility company or bank about account updates or service changes? Those are called transactional emails. Transactional emails are triggered by an action within a company, such as: According to ChatGPT, these emails are a legal or service requirement and, therefore, are not subject to the same…

Why You’re Losing Customers: The 90-Day Rule

In the fast-paced, automated world of modern business, we often underestimate the power of simple human interactions. The reality is, whether you’re a startup hustling for every customer or an established brand, a lack of human connection can cost you. In 90 days, your customer could become someone else’s customer. Don’t let more than 60…

Is Content Still King? (don’t forget your products & services)

In the mid-90s, Bill Gates coined a term that would shape the trajectory of marketing for decades. “Content is King,” he declared, emphasizing the role of great messaging in business communication. Does this still hold true today? This term came at a time when companies had fleets of door-to-door salespeople selling out of their car…

These 5 Website Mistakes Are Hurting Your Brand 

Your website—it’s the cornerstone of your digital presence. The launch pad for all your online initiatives and the only digital platform that you can own. Most of the time, websites fall prey to some avoidable mistakes, which costs brands more than just monetary losses—it hurts their reputation. 1. Pricing – Cost Hide-and-Seek Whether you are…

Wake Up Call: You’re Creating Your Personal Brand Everyday – Here’s Why You Should Care

Stop what you’re doing for a second and listen up, because you’re building something more powerful than you think.  Every single email you write, social media post you share, or video call you join—it’s all creative output.  It’s all shaping your personal brand.  Let that sink in for a moment. You’re a Creator, Whether You…

The Last Customer Journey Map You’ll Need

Most people understand the basic concept of what a journey map is, but the details of what goes in them and how they’re used in real day-to-day business are rarely discussed. When you strip away all the buzzwords around mapping your client/customer journey, you’re left with a simple outline for each phase of your audience’s…