In the fast-paced, automated world of modern business, we often underestimate the power of simple human interactions. The reality is, whether you’re a startup hustling for every customer or an established brand, a lack of human connection can cost you. In 90 days, your customer could become someone else’s customer. Don’t let more than 60…
Category: Sales
Is Content Still King? (don’t forget your products & services)
In the mid-90s, Bill Gates coined a term that would shape the trajectory of marketing for decades. “Content is King,” he declared, emphasizing the role of great messaging in business communication. Does this still hold true today? This term came at a time when companies had fleets of door-to-door salespeople selling out of their car…
The Last Customer Journey Map You’ll Need
Most people understand the basic concept of what a journey map is, but the details of what goes in them and how they’re used in real day-to-day business are rarely discussed. When you strip away all the buzzwords around mapping your client/customer journey, you’re left with a simple outline for each phase of your audience’s…