The Misconception of Self-Improvement

We’ve all heard the phrase, “Knowledge is power.” It’s been echoed throughout the hallways of academia, whispered in the huddles of businesses, and frequently typed in online self-improvement groups. The desire to learn, to know, and to conquer the unknown has been branded as the golden ticket to success by just about every leader in…

Why Every Professional Needs a Personal Website

Let’s face it. The internet has transformed how we interact, connect, and share our knowledge. If you’re not putting yourself out there with a personal brand, you might as well be invisible. While social media platforms have become some of the most popular marketing channels for brands to establish their online presence, they are inherently…

The 3 Essential Content Types for Advanced Blog Content Strategy

When most people start writing a blog post, they usually make some notes of the high-level concept and what they want to communicate overall. Embarking on the journey from casual blog writing to crafting content that captivates and resonates with readers requires more than just listing high-level concepts. It demands the adoption of an advanced…

The Last Customer Journey Map You’ll Need

Most people understand the basic concept of what a journey map is, but the details of what goes in them and how they’re used in real day-to-day business are rarely discussed. When you strip away all the buzzwords around mapping your client/customer journey, you’re left with a simple outline for each phase of your audience’s…

Guide: Corporate Swag Ideas That Don’t Suck

I’ve been going to various conferences and conventions since the 2000s, and I’m not alone in throwing out or donating 90% of the free swag because, well, it’s junk. Why I Wrote this Article? Two mottos I tailor my life around are “function over for” and “quality over quantity”. If you’re like me, you’d have…

Community Discord Server for People Working Remotely

So, I have a Discord server. We play games, share videos, tell jokes and hang out, but it’s also small. Please join the community and start sharing cool projects you’re working on and things you’re into. There is a wide net of industry professionals in the group, so feel free to ask questions but also…

What I Learned Working From Home for One Year

On Friday, March 13th, 2020, I packed up my laptop and a few personal items from the agency and left the office with my co-workers for a seemingly unknown amount of time. COVID was doing horrible things to our U.S. friends down south. Still, it hadn’t yet made its way to Canada much. However, the…

How I Launched the New Brand for Reaction Digital

Project Overview When the Canadian WordPress agency Reaction Digital (where I work ?) decided to refresh its identity, we knew we needed to launch fast and hit the ground running! The project kicked off in late November 2020. Although the Christmas holidays were coming up soon, as a team, we started exploring concepts for our…